Win Customer Loyalty With a Dynamic Approach to Mobile Rewards This article was published at Total Retail magazine. You can read it below or at the following link mytotalretail.com E-commerce is booming, the in-store shopping experience is becoming more tech-driven, and personalization is moving beyond simply "nice to have." Retail organizations are under immense pressure
Credit cards remain the driving force for loyalty with spotlights on the banking sector. Statistics show that as of early 2018, the number of estimated credit card accounts amounted to 364 million in the United States and that figure is steadily rising. The numbers, also, show that out of every 10 Americans, 7 possess, at
Book of Bonus: How to create a lovemark brand with startup spirit and do it inside a big corporation - Story of Bonus Card @Mastercard CEO Ajay Banga on The Book of Bonus: “You’ll learn a great deal about the art and science of management. Mehmet Sezgin reminds us all that while creating value and
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